KARL LAGERFELD'S PHOTOGRAPHIC LEGACY IS MOVING TO THE BLOCKCHAIN. WHAT DOES THAT MEAN?
The tie-up between fashion and blockchain continues with a new Lukso partnership, including possible NFTs of Karl Lagerfeld-designed clothing. As creative director of Chanel for 36 years and Fendi for 54, the late Karl Lagerfeld was one of fashion’s most prolific designers. He was also an accomplished photographer, shooting ad campaigns for Chanel in Paris and photographing actors in Japan and tango dancers in Argentina. Now, his 120,000-plus catalogue of images will live on on the blockchain. Eric Pfrunder, Chanel’s former artistic director for fashion, and Lagerfeld’s accomplice and confidante who would accompany him on photoshoots, inherited his personal photographic legacy after Lagerfeld’s death in 2019. Rather than immediately sell the photos at auction or stage a gallery or museum show, Pfrunder decided to register the cache on the Lukso blockchain, which is building a network for fashion and lifestyle. Pfrunder, who holds a seat on Lukso’s advisory board, said the designer woul...